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Introduction

Nearmap, a leading provider of high-resolution aerial imagery, needed a trusted partner to scale its AI and product initiatives. As demand for accurate, high-volume image and 3D data annotation grew, Nearmap turned to É«µ¼º½. Through a long-term collaboration, É«µ¼º½ delivered the flexibility, quality, and scale that helped Nearmap accelerate its AI capabilities and bring innovative products to market faster.

About Nearmap

Nearmap is a pioneer in the aerial imagery industry, providing consistently updated, high-resolution content that empowers industries like insurance, construction and government. As Nearmap’s technology solutions evolved to become increasingly AI-driven, the need for precise, large-scale data annotation became critical to maintaining its leadership position. Nearmap sought a partner who could match its pace of innovation with operational excellence and deliver annotation expertise at scale through dedicated, on-site teams.

Challenge

To meet its ambitious AI goals, Nearmap needed:

• A scalable and agile workforce to manage complex image and 3D annotation tasks
• Consistent, high-quality data to fuel AI model development
• The ability to quickly ramp production up or down in response to business needs
• A partner capable of supporting pilots, proof-of-concepts (PoCs), and full production deployments seamlessly
• High-throughput annotation capacity delivered by a dedicated, closely supervised team

Maintaining quality at scale, adapting to evolving project scopes, and ensuring operational resilience were essential to success.

Solution

É«µ¼º½ delivered a phased, strategic approach designed to grow with Nearmap’s evolving requirements:

• Pilot to Production Success: The relationship began in late 2019 with a small pilot team of analysts annotating and validating structures in 3D. As a newly introduced product, É«µ¼º½â€™s ability to provide a team that rapidly understood Nearmap’s challenges and the importance of the product set the foundation for long-term scaling.
• Dedicated Cavite Delivery Centre: A highly trained, on-site team in Cavite drives consistent, high-quality outcomes through close collaboration and supervision. As Nearmap launched new initiatives and piloted new tooling and workflows, É«µ¼º½ responded quickly, moving new projects efficiently from proof-of-concept to production.
• Scalable, Specialized Workforce: É«µ¼º½ steadily expanded the team to meet increasing volumes, growing from 5 to over 180 analysts from 2019–2025. Specialist and reviewer roles were introduced early to maintain accuracy and consistency as output scaled.
• Flexible Capacity & Agile Innovation Support: With a 180,000-hour minimum annual commitment, É«µ¼º½ consistently exceeded production targets, flexibly adding overtime staffing during peak periods to meet growing demand without sacrificing quality.
• Operational Excellence & Partnership: Throughout the engagement, É«µ¼º½ maintained close collaboration with internal Nearmap teams, aligning on quality metrics, adapting to changing requirements, and continuously optimising project delivery.

By combining deep project expertise with operational agility, É«µ¼º½ ensured that Nearmap’s AI strategies were supported every step of the way.

Results

Over the course of the partnership, É«µ¼º½ and Nearmap achieved remarkable success:

• Strategic Growth: What began as a small pilot became a multi-year partnership delivering hundreds of thousands of annotation hours annually through a dedicated Cavite team — all while maintaining consistently high quality and throughput.
• Accelerated Innovation: With É«µ¼º½â€™s flexible, expert annotation services, Nearmap rapidly piloted, validated, and scaled new AI labelling projects, accelerating time-to-market for AI-powered products and services.
• Operational Resilience: The dedicated on-site team model ensured uninterrupted delivery even as project complexity and volumes grew, supporting Nearmap’s ability to meet customer demand and business objectives.
• Trusted Partnership: Nearmap’s ongoing investment — expanding existing workstreams and launching new initiatives — reflects the strong trust and value built through the partnership with É«µ¼º½â€™s expert Cavite team and dedicated facilities.

Together, Nearmap and É«µ¼º½ demonstrate how scaling AI annotation at volume doesn’t require sacrificing quality, expertise, or agility.

Conclusion

The partnership between Nearmap and É«µ¼º½ showcases how operational excellence and strategic alignment can drive AI innovation at scale. By combining É«µ¼º½â€™s flexible, high-quality annotation solutions with Nearmap’s visionary approach to aerial imagery, the two companies created a powerful foundation for growth and leadership in a competitive market.

As Nearmap continues to push the boundaries of what’s possible with AI and imagery, É«µ¼º½ remains a trusted partner, ready to support its next wave of innovation.